Absentee blogger check-in.
I have turned out not to be the most prolific blogger with a handful of posts in 6 months. It is not that I don’t have anything interesting to write about. Life has been very exciting this year and I feel like I have hit a great groove with my business and social life.
My life balance could still be a little better but at least I love my work. I am doing less photography now than I used to, mostly by choice. I am taking a year off from weddings which has been part of my long term plan. Five years ago I began to phase out of wedding photography and into my second career as a wedding album manufacturer. Laguna Albums continues to grow at a manageable pace. Quality and turn around times have improved to the point where we are compared to the most established and highest quality players in the market. That is a source of great pride for me because the album business is even more competitive than photography has been.
I can say now that I have managed to succeed in two incredibly saturated businesses. I never thought the number of photographers out there was much of a problem when I did photography full time. I always seemed to get good clients and shoot my share of the best weddings. When the number of good photographers increased I saw the writing on the wall. It was going to become much harder to to differentiate myself from the heard of qualified people who were charging rates that I was not willing to work for at this point in my career.
Being adaptable and having the ability to forecast has always served me well. I was one of the first commercial fashion and lifestyle photographers to shoot weddings and became one of the people who influenced the direction of the business. When I started, weddings were dominated by a bastion of tired “traditional” portrait photographers who took the same cookie cutter images at every wedding. I saw weddings through fresh eyes like fashion shoots and a fast moving tableau I was there to document. Being light on my feet and seeing each wedding as a new challenge to push myself artistically made me stand out. Today that style is the standard and most of the traditional portrait crowd have fallen by the wayside.
Many of my best friends are other wedding photographers. Some of them I got to know at the same networking events where we were competing for the same work. I always enjoyed talking to my fellow photographers more than the other wedding vendors. That is how I decided to start a business that serviced them directly.
Photography is my life and I never want to leave this business. It was my chosen career back in high school and the only “real job” I have ever had.


